Following Gong’s complaint to the European Ombudsman concerning the participation of President von der Leyen in a HDZ election campaign video, the European Commission decided to develop guidelines for the participation of its members in national election campaigns. The European Ombudsman, the body to which Gong reported Ursula von der Layen‘s participation in the HDZ’s…
Tag: Campaignes
Display campaign costs on social networks properly
The final financial statements after the presidential election show that candidates made a step forward towards a complete picture of election campaigns on social networks. However, there is still a lot of room for progress. Just like the preliminary reports, the final ones do not fully reflect the real costs of advertising on social networks,…
We do not have real costs for campaigns on social media
Preliminary financial reports on campaign expenses of candidates in the second round of presidential elections in Croatia again do not reflect the real costs of advertising on social networks. The reports show the same problems with social media advertising as the reports before the first round – costs for social media campaigns are either still…
Report campaign costs on social media separately!
Preliminary reports published before the first round of presidential elections present a step forward towards a more complete picture of election campaigns on the networks, but there is still much room for improvement. In the 2019 presidential election, the new Rulebook on Financial Reporting of Political Activities applies for the first time, according to which…
We have to get the exact costs for Facebook campaigns
The data from the SEC financial reports and the social media reports for the European Parliament election show that the amount spent, which Gong warned about even before the election, is not possible to precisely define and it is necessary to more clearly regulate political advertising on social media and digital platforms The New Rulebook…
Ads are not labeled as political, and some don’t even appear
The election campaign for the European Parliament in 2019 was the first election campaign in which we have had a somewhat better insight into a political advertisement on social media, especially on Facebook. In accordance to the promise of increasing transparency in advertising which Facebook has given to the European Union, the campaign has provided…